What is Email Marketing? How to Do Email Marketing?

Email marketing is one of the most searched topics in the digital marketing world, because it is the most effective method for brands to communicate directly with their customers, it stands out with low cost and high conversion rates, and when used consistently it not only boosts sales but also strengthens customer loyalty; implemented with the right strategies, it enables brands to get the highest return on their marketing investments.

What is Email Marketing?

Email marketing is one of the most powerful digital marketing methods that allows brands to establish direct and personal communication with their customers. In its simplest form, it covers the process of sending product promotions, campaigns, informative messages, or loyalty-enhancing content via email to a specific target audience. Especially in e-commerce, it plays a critical role in persuading potential customers to purchase and encouraging existing customers to shop again. According to 2024 data, more than 4.5 billion people worldwide actively use email—clearly showing why email marketing remains one of the most effective channels.

What distinguishes email marketing from other channels is its ability to reach the target audience directly. Unlike social media, emails go straight to the inbox, creating a personal and trustworthy communication opportunity. Email marketing is also measurable. Metrics such as open rates, click-through rates, and conversion percentages allow brands to clearly track the success of their campaigns. (In this heading you may also include keywords like “what is email marketing,” “what is email marketing used for.”)

Advantages of Email Marketing

One of the biggest advantages of email marketing is cost-effectiveness. Compared to traditional advertising methods, it enables high returns with much smaller budgets. Research shows that email campaigns generate an average of $36 for every $1 spent, placing email marketing at the top for ROI (Return on Investment) among digital channels. Moreover, it makes it easy to reach large audiences while enabling personalized content for specific segments—helping brands build stronger relationships.

Another advantage is fast, precise measurement. With analytics and email platforms, you can see which campaigns receive higher opens, which links earn more clicks, and how much revenue each message drives. These insights help you plan future campaigns more effectively. Email marketing also strengthens long-term relationships: regular newsletters, promotions, and special-day greetings keep brands top-of-mind. (Here, consider keywords like “benefits of email marketing,” “why email marketing is important.”)

How to Do Email Marketing?

Email marketing delivers high success rates when planned with the right strategies. First, define your target audience clearly. Create subscriber lists using demographics, interests, and purchasing behavior. For example, an e-commerce store might group customers who bought running shoes and send them campaigns about sports products—ensuring relevance and higher intent.

Next, choose the right tool. Platforms like Mailchimp, Revotas, and HubSpot offer automation, reporting, and personalization that simplify operations. Content and design are critical: craft compelling subject lines, use mobile-friendly visuals, and deliver a clear, concise message. Timing matters too; for B2B, weekday mornings often yield higher open rates. Finally, analyze results and refine based on opens, clicks, and conversions. (Include keywords like “how to do email marketing,” “email marketing steps,” “create an email campaign.”)

Email Marketing Strategies

Campaign success hinges on strategy. Segmentation is essential: instead of blasting the same content to everyone, divide subscribers by interests and behavior to lift conversions. For instance, send different offers to new vs. repeat customers, or tailor content by gender or category affinity. Personalization is another pillar—studies show subject lines with a recipient’s name can achieve about 26% higher open rates.

Automation sits at the core: abandoned-cart reminders recover lost sales; welcome series accelerate activation; win-back flows revive churn-risk users. Use A/B testing to compare subject lines, layouts, and CTAs to identify winners. Regular newsletters reinforce authority, while seasonal/holiday sends build emotional connection. (Consider keywords like “email marketing strategies,” “email campaign tactics,” “examples of personalized emails.”)

Email Marketing Tools

The tools you use make the process easier and more effective. Popular options include Mailchimp, HubSpot, Revotas, SendinBlue, and GetResponse. These platforms help manage lists, apply segmentation, and set up automated journeys. For example, an e-commerce-focused platform like Revotas can power cart reminders, product recommendations, and personalized campaigns that lift conversion rates.

Detailed reporting is another major advantage: open rates, click-through percentages, conversion reports, and behavior analytics show campaign performance precisely. Most platforms also support A/B testing, enabling you to test subject lines, visual designs, or CTA buttons and select the best-performing variant. (Add keywords like “email marketing tools,” “best email marketing software,” “email automation platforms.”)

Email Marketing Examples

Successful examples highlight email’s power. Amazon sends personalized product recommendations based on purchase history—driving repeat purchases by up to 30%. Similarly, many e-commerce sites send “abandoned cart” reminders that recover approximately 15–20% of lost orders.

B2B companies also thrive with email. A software vendor can nurture prospects through the funnel with free e-books, webinar invites, and case studies—building trust and accelerating consideration. Special-occasion greetings further strengthen emotional bonds with customers. (Use keywords like “email marketing examples,” “successful email campaigns,” “B2B email marketing examples.”)

Things to Consider in Email Marketing

Avoiding spam filters is crucial. Build lists organically with explicit opt-ins, and never use misleading subject lines. Ensure mobile compatibility—today, 60%+ of emails are opened on mobile, so responsive design is a must. Clear layout hierarchy, accessible fonts, and scannable sections improve engagement significantly.

Regulatory compliance is equally important. GDPR (EU) and Can Spam Act (Canada, U.s) require explicit consent and simple unsubscribe mechanisms. Don’t send emails without permission. After each campaign, generate performance reports and iterate: continuous testing and optimization are the bedrock of long-term success. (Consider keywords like “email marketing mistakes,” “avoid spam filters,” “email compliance.”)

Conclusion

Email marketing remains one of the most effective digital channels. Thanks to low costs and high ROI, it is indispensable for growth-minded brands. Delivering personalized content to the right audience at the right time meaningfully boosts conversions—personalized emails typically achieve about 26% higher open rates and positively impact sales.

To leverage the channel effectively, focus on segmentation, automation, personalization, and continuous analysis. Avoid spam triggers, comply with privacy regulations, and prioritize user experience. In short, email marketing is a powerful engine for both acquisition and retention.

Frequently Asked Questions (FAQ)

What is the best time to send marketing emails?

For B2B, weekday mornings (9:00–11:00) usually perform best; for B2C, evenings (7:00–9:00 PM) often win. Exact timing should be validated with A/B tests tailored to your audience and industry.

What is the average ROI/performance of email marketing?

Globally, average email open rates hover around 21% and click-through rates around 2.6%. With robust personalization and automation, well-executed programs can outperform these benchmarks substantially.