One of the cornerstones of a successful marketing strategy is an email list. Building and growing this list requires a strategic approach. This guide outlines step by step how to grow your email list from zero to 10,000 subscribers.
Website and Pop-Up Forms:
Implement pop-ups on your website to provide special discounts, coupons, or free shipping offers to email subscribers.
Exit-Intent Technology:
Collect email addresses from visitors before they leave without completing their purchase by using a pop-up that offers them exclusive deals.
Email Subscription Forms:
Homepage and Product Pages: Strategically place email subscription forms on your homepage, product pages, and cart pages.
Upsell Offers: Add suggestions for automatically recommended “Complementary Products” or “Related Products” along with an email subscription prompt.
Social Media Strategies:
Create targeted Facebook ads that direct users to your email subscription forms. Generate subscription incentives in ads promoting your products and services.
Regularly post on your Facebook page and group to encourage subscriptions to your email newsletter.
Share a link to the email subscription form in your Instagram bio. Promote your products through stories and reels, directing users to subscribe via a swipe-up option.
Host special events and live streams with Instagram ads, collecting email addresses from participants.
Other Strategies:
Partnerships and Affiliate Programs: Collaborate with other businesses or blogs to have them promote your email list to their audiences. For example, through a joint blog post.
E-Commerce Cart Improvements: Implement email subscription prompts aimed at visitors who abandon their carts. For example, “Don’t miss out on the products in your cart! Leave your email address to be informed about special offers.”
These additional strategies can help you rapidly grow your email list and support your existing efforts in e-commerce.
