Measuring the success of your email marketing campaigns and doing so with the right metrics is a crucial element. With the segmentation work on your email list, you need to analyze how much engagement and conversion your campaigns are driving within your target audience. Here are some metrics to measure success:
Open Rate, This shows how many of your sent emails were opened. For example, if you send a campaign email and get an open rate of 30% or higher, it indicates that your campaign was successful.
Click-Through Rate (CTR), This is the rate of clicks on links within your email. For example, if you have a 10% click-through rate, it means you’ve captured your users’ interest.
Conversion Rate, This is the rate at which clicks from your email lead to a specific goal, such as making a purchase or signing up. For instance, if you offer a discount coupon and achieve a 5% conversion rate, your campaign is considered successful.
Subscriber Growth Rate, This shows how much your subscriber list has grown over time and is a good indicator of your performance. For example, a 5% growth rate is a solid performance, indicating consistent progress.
Unsubscribe Rate, This shows how many users unsubscribed after receiving your emails. This helps you review your content strategy and develop new tactics if needed.
Spam Rate, This shows how much of your sent emails are marked as spam. This rate should be low, generally under 1%.
Revenue, Measure the direct impact of your campaigns on your sales. For example, if you generate high revenue from an email campaign, analyzing the returns will help guide your strategies moving forward.
